On successful completion of this module you will be able to…
1. Knowledge & Understanding
1a. Critically appraise forces contributing to as well as working to the detriment of
1b.Critically appraise the choices that companies face when adapting or standardising their
product, price, promotion and distribution policies on the international and global level
1c Compare and contrast the different market entry modes that companies can choose to
enter foreign markets.
2. Subject-Specific Skills
2a. Critically analyse and evaluate the macro- and micro-environmental influences that can
affect the way in which international marketing campaigns are devised and implemented
2b Evaluate the challenges faced by international business managers gathering data on an
2c Carry out international research in a systematic manner in order to come up with evidence
based knowledge of the influences described under 1b and their impact on solving a specific,
real-life, business scenario.
3. Personal Transferable Skills
3a. Critically appraise, analyse and use a variety of sources of
information/advice and decision support systems in deciding whether and
to what extent to standardise or localise marketing measures on the
3b. Critically evaluate their role and the roles and relationships of others
when working as part of a team and demonstrate effective partnership
working as part of that team
3c. Plan and time manage own theoretical learning
3e Effectively define problems, engage in and evaluate decision making and
use appropriate verbal and written communication skills.
Study hours = 100 hours
100% of the overall assessment
The submission date
03.00 Pm, 18th January 2021 – Final Submission
A 2000 word report in response to the following task:
Choose a Fast Moving Consumer Goods (FMCG) company and their
product (e.g., Crisps, Energy Drinks, Cereal Bars) based out of home
country of your choice (e.g., England) , which is considering international
expansion into foreign (host) country of your choice (e.g., Netherlands) in
near future. The chief marketing officer and senior management seeks
your insights on the environment of this foreign market. This will serve as
the basis for them to have informed discussion and adopt the most
suitable strategy to enter this foreign market. Therefore, you are asked to
develop a report answering the following questions:
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